Kroger has named DDB New York as its strategic business partner and creative agency of record for Kroger Health, the country’s fourth largest retail pharmacy chain based on sales. This is the first new business win for the Omnicom agency since it brought in new leadership under president, Darla Price.

“This is a special win for us as we continue to expand our health and wellness practice at DDB New York. [Kroger’s] creative ambition is huge. What really brought us in was their creative ambition for the brands—and how we reinvent what wellness looks like for them,” Price told Adweek.

Mat Bisher and Auro Trini, Chief Creative Officer and Chief Strategy Officer at DDB New York shared their vision to Adweek. Read more on Adweek.