Every day brings new opportunities to innovate within the AI space and this one was a natural to explore and develop. Who wouldn’t want an AI version of Les Binet and instant marketing effectiveness guidance at their fingertips? LesGPT is only one of many exciting DDB-developed AI initiatives to launch in the weeks to come.

George Strakhov, LesGPT creator and Chief Strategy Officer, DDB EMEA

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Cannes 2024


For decades, Binet has been a proven authority of pioneering work in marketing effectiveness. LesGPT will ensure DDB staff and clients stay relevant with insights adapted to current marketing challenges, evolving with the latest in marketing effectiveness and econometric analysis.

LesGPT will be able to balance long-term and short-term marketing metrics, provide in-depth ROI analysis and brand health metrics. It will also provide customer journey analytics and integrated marketing communications.

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