Volkswagen recreates Abbey Road

Unexpected: To promote Volkswagen’s Park Assist technology, NordDDB recreated the iconic Beatles album cover for Abbey Road by reparking the white VW Beetle that appears behind the iconic group.

In the original 1969 shot, the car is parked half on the sidewalk, mounting the curb. In the reimagined version, it’s parallel parked neatly at the side of the road. Created to mark the album’s 50th anniversary, VW corrected the world’s “most iconic parking fail.”

Works: The campaign was so popular, McDonald’s created 300 of the limited edition “Reparked Edition” vinyl albums with the proceeds donated to charity.

Cookie Preferences

We use cookies that are necessary to operate the website and provide you with the functionalities you requested. With your permission, we would also like to use cookies, including third-party cookies, to gather website analytics and statistics, such as via feedback polls, to improve your experience and to provide you with additional features (such as social media features).

You can revisit your consent choices at any time by returning to this preference centre and find out more about cookies by visiting our Cookie Policy.

Preferences successfully updated!