Reporters Without Borders
Reporters Without Borders uses Minecraft for press freedom
Unexpected: In many countries, websites, social media and blogs are controlled by oppressive leaders. Young people are forced to grow up in system where their opinion is heavily manipulated by governmental disinformation campaigns. Reporters Without Borders wanted to reach young people suffering under strict online censorship. How? With Minecraft. Because even where all media is blocked, Minecraft is accessible. The game became a loophole to bypass censorship, with censored articles by acclaimed journalists republished as uncensored Minecraft books in the game.
Works: The campaign transcended the constructs of Minecraft, becoming an educational tool in schools and universities to educate the next generation.