A 2022 study found that when women take risks at work, they face more negative consequences if that risk fails.

In the workplace women don’t see risks pan out the same way men do. A 2022 study found that when women take risks at work, they face more negative consequences if that risk fails. Then they’re less willing to take future risks at work. In advertising we thrive on risk, so everyone should feel like they can take them.

In the spirit of Embracing Equity–this year’s International Women’s Day theme–we’d like to honor all the women of DDB who take risks, and feel free to do so thanks to DDB’s Four Freedoms. Freedom from Fear. Freedom to Fail. Freedom to Be. and Freedom from Chaos.

Because without these freedoms, we wouldn’t have the opportunity to embrace risk.

Continue reading to hear how the women of DDB have embraced risk in their daily lives and careers.

      

"It takes a village and DDB has let me fail, they’ve given me the freedom to be me, and my job is to help people feel freedom from chaos. "

Kate Sheppard
Managing Partner DDB Sydney

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Adriana Taborda

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Allison Milack

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