Varsha Kaura is DDB’s global client lead for Mars. Tasked with delivering future-facing, data-driven creative solutions to Mars Incorporated, Varsha is focused on leveraging new data and insight platforms and capabilities integrated into these respective agencies.

Varsha’s relentless pursuit of results for her clients and positive change for adland led to her actually stepping away from advertising for a period. In 2017, she left a 10-year tenure at Leo Burnett for Motista, a Silicon Valley predictive intelligence start-up.

The lessons she learned in how to leverage data and technology, combined with her experience in great brand building, all feed into what she does now with DDB and the wider Omnicom Group.

LBB’s Addison Capper chatted with her about that and more.

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