Pepsi “Better with Pepsi” Campaign

Drawing upon studies that conclude Pepsi best complements a burger, alma’s campaign circles Pepsi logos within popular fast-food chain packaging.

Responses by Alvar Suñol, co-president and chief creative officer, alma.

Background: The campaign’s purpose was simple: we wanted to create an unmissable moment for the brand that amplified studies that proved iconic American burgers go better with Pepsi. We targeted consumers who enjoy burgers from any top US chain and aimed to steal market share from the competition while improving social engagement between Pepsi and its audience.

 

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