At DDB, they have a simple belief. That Unexpected Works. It means that the best idea is the one you never saw coming. The thing that catches you so off guard that you can‘t look away. And the only path to genuinely unexpected works is through creativity.

And in order to create awesome works, you need awesome people. Because you can’t make the unexpected if you only work with the usual suspects. In this Unexpected Intros series, DDB takes a peek behind the curtain at some of the diverse thinkers that make up its network, and validate Bill Bernbach’s notion that an idea can turn to dust or magic, depending on the talent that rubs against it.

In this Unexpected Intros series, we take a peek behind the curtain at some of the diverse thinkers that make up its network, and validate Bill Bernbach’s notion that an idea can turn to dust or magic, depending on the talent that rubs against it.

We kick off the series with DDB San Francisco ACDs Jo Cresswell and Sian Coole on everything from marmite to the lottery. Both Cresswell and Coole are associate creative director at DDB San Francisco.

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