Was any promotion ever less surprising than that of Richard Brim? Since the end of May, Brim has been responsible for the creative output of DDB’s single New York agency, as well as the London “enfant terrible” of the Omnicom network – the UK’s most awarded shop at Cannes this year – and the year-old Berlin outpost. The idea is to replicate the success of the original 2012 Adam & Eve/DDB London merger across the ocean.

It’s been almost two months since the ad network combined Bill Bernbach’s founding office with Adam & Eve/DDB New York, under the creative control of Brim as global CCO, who is recruiting a chief creative officer based in the US city. Brim, who joined Adam & Eve/DDB in 2013 and rose to CCO in 2016, spoke to my colleague Gurjit Degun about the task ahead, saying the fused shop brought together the “insane heritage” and “scale” of DDB NY with “a kind of scrappiness” from Adam & Eve.

When I saw him in Cannes, Marty O’Halloran, chief executive of DDB Worldwide since 2020, told me Brim was “energised” by the task ahead and spoke warmly about watching him talk to the combined team in their new shiny office in the West Village.

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